Boca Raton CPA Firm, Rubin & Associates, Announces Strategy for Re-Branding
Boca Raton CPA and accounting firm Rubin & Associates announces a new corporate re-branding strategy and company name change.

BOCA RATON, FL, November 25, 2011 /24-7PressRelease/ -- Boca Raton CPA and accounting firm Rubin & Associates announces a new corporate re-branding strategy and company name change. Previously trading as J & M Accounting and Tax Service since 1981, the company has since expanded and added additional highly qualified and experienced accounting professionals. The firm now provides a wide range of accounting services for both individuals and the small to mid-size business. In addition to tax planning, preparation and advice, the firm also provides bookkeeping, payroll and accounting database services. These latter services were not well represented with the previous trading name. The Boca Raton accounting firm's new corporate name is Rubin & Associates CPA Firm PA.

Partner Paul Rubin said "Although traditionally known as J&M accounting, we felt the time had come to better reflect the extensive accounting qualifications and experience of our staff. The new name better fits the wide range of accounting and business services that we offer to clients".
Existing accounting clients will not be affected as the existing telephone, fax numbers and Boca Raton address all remain the same.

Changing the name of a firm is not a decision to be made lightly, even for a well-established accountant Boca Raton firm, as it can lead to confusion, but Rubin & Associates have gone out of their way to minimize any possible disruption. In the long-term, the new name and brand better reflects the full range of accounting services offered by the growing professional service company.

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